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Feature Article #1

To take the day job or not?

Has this happened to you? While building your counseling private practice, it is going slower than you’d like. You are running out of money. Should you get a job?

Casey Truffo | August 27th, 2008 | Continued

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Feature Article #2

What’s your reputation?

Recently I heard a commercial on the radio. A therapist was “charging” her client for tissues and to keep his records private. The punch line was “At our bank, we don’t have hidden fees.”

I wonder… Do you think therapists and therapy get the respect they deserve?

Casey Truffo | August 20th, 2008 | Continued

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Feature Article #3

Which Online Therapist Locators are the “Best”?

How do you know which online therapist locators might work best for you when marketing your private practice? Here are some recommendations.

Casey Truffo | August 6th, 2008 | Continued

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Feature Article #4

Are the online therapist locator services worth the money?

Don’t be too quick to decide that online therapist locators are “too expensive.” They should pay for themselves easily. Make sure you take a look at your numbers on an annual basis.

Casey Truffo | July 29th, 2008 | Continued

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Feature Article #5

Buzz about the Economy and the State of Therapists

Some therapist’s say the economy is killing them. Some say it is the best thing that has happened to their practice. Here are my thoughts and my ‘Formula for Private Practice Success.’

Casey Truffo | July 29th, 2008 | Continued

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Feature Article #6

Your online therapist locator statistics

Worried about statistics? Why you should just delete them instead of focusing on the numbers.

Casey Truffo | July 23rd, 2008 | Continued

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Feature Article #7

Reduce your Dependence on Managed Care or Insurance

We are often asked how to move from a managed care practice to a full cash-paying practice. Here is a video with the steps I recommend.

Casey Truffo | July 23rd, 2008 | Continued

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Feature Article #8

A Counseling Practice Treating the Affluent?

Some therapists have chosen the “very wealthy” as their ideal clients. One household in 5 holds 55% of the US wealth. Are you marketing to that house or to the other four that hold the other 45%?

Casey Truffo | July 16th, 2008 | Continued

About this Site

You deserve to have the practice you really want! But first you need to know how to the get the therapy clients you want. What worked for your mentors and supervisors doesn’t work today. Our Be a Wealthy Therapist.com Mission is to teach you what you didn’t learn in graduate school about building a counseling [...]

Other Recent Articles

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Boom or bust? USA Today article says “Boom!”

USA Today did a recent article reporting a boom in the therapy business - in part due to the economy!

29Jul2008 | Casey Truffo | 0 comments | Continued
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Don’t Freak Out About The Economy- You can still build the counseling private practice you want.

Click on the title of this blog post and get some basic reminders of how to build your counseling practice in this economy. (Short video for you.)

16Jul2008 | Casey Truffo | 0 comments | Continued
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Lessons I learned from Mark.

Today I conducted two coaching sessions. On the first one, the therapist had noticed a decline in her practice and was very confused about what to do next. It hurt my heart to hear her fatigue and her lack of enthusiasm. She had no psychic or emotional energy to keep going.
My job [...]

9Jul2008 | Casey Truffo | 0 comments | Continued
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How long is your therapy “hour?”

As I travel across the country I meet such interesting people. I get to see unique differences among therapists and how they practice the art and science of therapy.
While therapeutic techniques come and go, the therapy “hour” has been somewhat of a guiding structure and is very common among most therapists.
But why? Why is the [...]

3Jul2008 | Casey Truffo | 5 comments | Continued
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What book is on your beach towel this summer?

I am reading some great books this summer. I am really enjoying the classic “The Grapes of Wrath” by John Steinbeck. I have a few pages to go and I simply don’t want to finish it. Last summer I read “East of Eden” and totally loved it.
I love mysteries so Lee Child is a fav [...]

1Jul2008 | Casey Truffo | 2 comments | Continued
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So, your client wants to skip a week in the recession …

It can be frightening when you look at your caseload and you see how many of your regular clients are down to every other week. See my two minute video with my thoughts.

13Jun2008 | Casey Truffo | 0 comments | Continued
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It is time to let go of Marketing Paralysis

Last week, I was coaching a fantastic therapist who practices in San Francisco. Her clients adore her. She serves on the boards of two non-profit organizations and is very active in her church. But last week she was very frustrated with her marketing efforts.
“Casey, my website is almost done but I think I want to [...]

8Jun2008 | Casey Truffo | 0 comments | Continued